By Prem Sagar 
70s Boho Fashion: The Iconic Trends, Influences, and How to Wear It Today
The 1970s were a decade that saw fashion evolve in new, exciting directions. One of the most influential and enduring styles to emerge was Boho fashion. This laid-back, free-spirited style became a cultural statement, blending various influences like folk art, hippie culture, and ethnic garments. In this comprehensive guide, we’ll dive deep into the world of 70s Boho fashion, tracing its origins, the key trends that defined the style, and how you can incorporate it into your wardrobe today.
Table of Contents
- Introduction: What is 70s Boho Fashion?
- The Origins of Boho Style
- Key Elements of 70s Boho Fashion
- Iconic Boho Fashion Figures of the 1970s
- Key Fashion Pieces of 70s Boho Style
- How to Incorporate 70s Boho Fashion into Your Wardrobe Today
- Boho Fashion Today vs. 70s Boho
- Important Fashion Icons and Influences
- How to Style 70s Boho Fashion for Different Occasions
- The Future of Boho Fashion: Will It Endure?
- Conclusion: Embrace Your Inner Boho Spirit
1. Introduction: What is 70s Boho Fashion?
Boho fashion, short for “bohemian,” is often associated with an eclectic mix of clothing styles that emphasize individuality, artistic expression, and an overall relaxed, free-spirited attitude. The 1970s were the golden age of this fashion movement, as the rise of hippie culture, the counterculture revolution, and the popularity of folk and ethnic-inspired designs all came together to define a new style. It was a look that not only rejected mainstream fashion but also celebrated creativity, freedom, and a deep connection with nature.
2. The Origins of Boho Style
The origins of Boho style can be traced back to the early 19th century, when artists, writers, and intellectuals in Europe, particularly in France, began adopting unconventional lifestyles. These individuals, often referred to as bohemians, rejected bourgeois society in favor of artistic and intellectual freedom. The style itself was a mishmash of various influences, including gypsy, ethnic, and folk-inspired clothing.
However, it wasn’t until the 1960s and 1970s that Boho fashion truly blossomed in popular culture. The rise of the hippie movement, a movement that emphasized peace, love, and self-expression, played a significant role in the popularization of Boho style. The 70s Boho aesthetic was also influenced by the growing interest in world cultures and sustainable fashion, combining ethnic prints, earthy tones, and flowing garments into a signature look that defined the decade.
3. Key Elements of 70s Boho Fashion
The Role of Fabrics
The fabrics used in 70s Boho fashion were key to creating the soft, fluid aesthetic that the style is known for. Natural fabrics like cotton, linen, and wool were often favored due to their breathable nature and comfortable feel. These materials allowed for the loose, flowing silhouettes that were characteristic of Boho fashion, whether in the form of maxi skirts, peasant blouses, or flowing dresses.
The Influence of Ethnic and Folk Styles
One of the defining elements of 70s Boho fashion was the heavy influence of ethnic and folk styles from around the world. Many designers and fashion enthusiasts embraced global influences, incorporating patterns, textiles, and designs inspired by Indian, Mexican, and African cultures. This could be seen in embroidered tunics, tie-dye dresses, and accessories made from beads, shells, and other natural materials. The eclectic combination of these influences contributed to the Boho look’s vibrant and carefree vibe.
4. Iconic Boho Fashion Figures of the 1970s
Several fashion icons from the 1970s played an instrumental role in popularizing Boho style, and their influence can still be seen today. Some of the most notable figures include:
Jane Birkin
A British actress and singer, Jane Birkin was known for her effortless, understated style. She popularized the combination of casual, bohemian clothing with more polished accessories, like her famous Birkin bag (named after her by Hermès). Her look was the epitome of French girl chic, mixing flowy skirts, simple tops, and natural hair.
Stevie Nicks
As a member of Fleetwood Mac, Stevie Nicks embodied the 70s Boho aesthetic with her signature witchy, ethereal style. Her outfits often featured lace, velvet, and layered textures, along with flowing skirts and shawls. Nicks’ fashion became synonymous with the Boho look, and she continues to inspire fashion lovers to this day.
Bianca Jagger
Known for her glamorous yet bohemian style, Bianca Jagger was the epitome of 70s chic. A frequent attendee of Studio 54, Jagger’s style combined flowing fabrics with bold accessories, often incorporating ethnic prints and dramatic silhouettes. Her looks were bold, yet relaxed—perfectly capturing the essence of the Boho spirit.
5. Key Fashion Pieces of 70s Boho Style
Maxi Dresses and Peasant Blouses
Maxi dresses were a staple of 70s Boho fashion, thanks to their flowing, romantic silhouette. Often made from lightweight fabrics, these dresses featured floral prints, ruffles, and embroidery. Paired with peasant blouses, which were typically billowy and adorned with lace or crochet details, the combination created a relaxed yet stylish look.
Flared Jeans and Bell-Bottom Pants
Another signature piece of 70s Boho fashion was the bell-bottom or flared pant. These pants, which widened from the knee down, were often worn with platforms or boots. When paired with flowy tops or tunics, they created a laid-back, yet polished Boho look.
Fringe and Suede
Fringe and suede were heavily incorporated into Boho fashion during the 1970s. From suede jackets and fringe vests to fringed accessories like bags and scarves, these details became synonymous with the Boho style. The earthy texture of suede, combined with the movement of fringe, added to the carefree, free-spirited vibe of the look.
6. How to Incorporate 70s Boho Fashion into Your Wardrobe Today
Incorporating 70s Boho style into your modern wardrobe is easier than you might think. Here are a few tips on how to wear it today:
- Start with key pieces: Look for maxi dresses, flowy blouses, and flared pants. Neutral and earthy tones, along with vibrant ethnic prints, are essential for capturing the 70s Boho vibe.
- Layer up: Layering is key to achieving that effortless Boho look. Try layering a crochet vest over a simple dress or pairing a long, flowing cardigan with flared jeans.
- Accessorize: Boho fashion is all about accessories. Think wide-brimmed hats, chunky jewelry, fringed bags, and scarves. These pieces can elevate any outfit and help you embody the Boho spirit.
- Embrace the natural look: Boho fashion often features a natural, unpolished aesthetic. For hair and makeup, go for a more relaxed, natural look—loose waves, minimal makeup, and a sun-kissed glow.
7. Boho Fashion Today vs. 70s Boho
While the Boho style is still popular today, there are some noticeable differences between 70s Boho fashion and its modern counterpart. In the 70s, the style was more free-form and influenced by global cultures. Today’s Boho fashion often draws from the past but is more curated and commercialized, with an emphasis on high street fashion. However, the core elements—loose-fitting clothes, earthy tones, and eclectic accessories—remain central to both.
8. Important Fashion Icons and Influences
Aside from the aforementioned figures like Stevie Nicks and Jane Birkin, other icons such as Kate Moss in the early 2000s and modern influencers continue to keep the Boho style alive and well. These individuals adapt the Boho look to fit contemporary tastes, while staying true to the spirit of the 70s.
9. How to Style 70s Boho Fashion for Different Occasions
Whether you’re attending a festival, going out for brunch, or dressing for a casual office day, Boho style can be adapted for various occasions. For festivals, opt for a maxi dress with fringe accessories. For a more polished look, pair a peasant blouse with flared trousers and boots.
10. The Future of Boho Fashion: Will It Endure?
While fashion trends come and go, the Boho style remains a staple. The ethos of freedom, individuality, and connection to nature resonates with people across generations. It’s likely that 70s Boho fashion will continue to influence modern-day wardrobes for years to come.
11. Conclusion: Embrace Your Inner Boho Spirit
The 70s Boho fashion trend remains one of the most iconic and beloved styles in history. The relaxed aesthetic, rich cultural influences, and timeless appeal of Boho style inspire no matter what draws you in. Embrace it in your wardrobe today, and let your free-spirited fashion journey begin!
Table: Key Elements of 70s Boho Fashion
| Element | Description | Examples |
|---|---|---|
| Fabrics | Natural, breathable fabrics like cotton, linen, and wool | Flowing maxi dresses, peasant blouses |
| Key Fashion Pieces | Maxi dresses, flared jeans, peasant blouses, fringe jackets | Layered outfits, embellished pieces |
| Influences | Global, ethnic, and folk-inspired elements | Indian prints, African textiles, Mexican embroidery |
| Accessories | Bold jewelry, scarves, wide-brimmed hats, chunky belts | Beaded necklaces, fringed handbags, oversized hats |