By Prem Sagar 
70’s Men’s Fashion: The Ultimate Guide to Iconic Styles, Trends, and How to Wear Them Today
The 1970s was a transformative decade in fashion. It was a time when men’s clothing became more expressive, blending sophistication with rebellion. In this article, we will explore the key elements that defined 70’s men’s fashion, from the bell-bottom trousers to the rise of iconic brands and fashion figures. We’ll also offer practical advice on how to recreate these vintage looks today.
Introduction to 70’s Men’s Fashion
The 1970s marked a period of fashion liberation for men, as trends began to move away from the more formal styles of the 1960s. It was a time when color, bold patterns, and experimental cuts dominated the streets, as well as runways. There was a mix of influences from various subcultures such as disco, rock, and the burgeoning counterculture movements. The 70s brought about the rise of more flamboyant fashion, epitomized by disco clubs, streetwear, and the influence of celebrities like David Bowie, James Dean, and John Travolta.
Key Features of 70’s Men’s Fashion
1. Bell-Bottom Pants
Perhaps the most iconic piece of 70’s men’s fashion was the bell-bottom pant. These pants featured a flared hem that widened from the knee down, often paired with platforms to accentuate the look. Initially worn by sailors and military personnel, bell-bottoms became a symbol of rebellion and youth culture in the 70s. These pants were usually made from denim, corduroy, or polyester, and often featured a high waist for a dramatic silhouette.
How to Wear Bell-Bottoms Today:
- Pair with a fitted shirt or turtleneck to balance the volume of the pants.
- Opt for modern versions made from lighter fabrics or stretchy materials for added comfort.
- Complete the look with leather boots or loafers.
2. Wide Collars and Shirt Styles
Collared shirts in the 1970s were an essential part of the fashion landscape. Wide collars, often referred to as “disco collars,” became a hallmark of the era. These shirts were typically made from polyester, cotton, or silk, and featured bold patterns, including paisley, floral, and geometric designs. The button-up shirt often had a loose, relaxed fit, reflecting the carefree vibe of the time.
How to Wear Wide Collar Shirts Today:
- Choose shirts with subtle patterns for a contemporary feel.
- Wear tucked-in with high-waisted trousers or leave it untucked for a relaxed look.
- Experiment with colors and textures, opting for earthy tones or pastel hues.
3. Platform Shoes
Platform shoes were the ultimate footwear choice for 70’s men. These shoes added height and flair to any outfit. They came in various styles, including boots, loafers, and sandals, and were often made from leather or synthetic materials with a thick, exaggerated sole. Disco clubs were where platform shoes truly came into their own, symbolizing the energetic, larger-than-life culture of the 1970s.
How to Wear Platform Shoes Today:
- Go for minimalistic platform shoes in neutral colors for a modern, subtle take on the look.
- Pair with tailored trousers or fitted jeans to balance out the footwear’s boldness.
- Opt for designs with rounded or square toes for a more vintage, yet sophisticated look.
4. Suits and Leisurewear
While casual styles dominated much of the 70s, formalwear also underwent a transformation. The classic suit became more relaxed and often featured wider lapels, bold prints, and double-breasted designs. Men also began embracing leisurewear for day-to-day activities, such as the tracksuit, which was made famous by figures like John Travolta in Saturday Night Fever.
How to Wear 70’s-Inspired Suits Today:
- Choose a modern, slim-fit suit with wider lapels for a contemporary look.
- Pair with patterned shirts or turtlenecks for added texture.
- Opt for muted, earth-toned colors like olive, brown, or navy to add a retro flair.
5. The Influence of Icons: David Bowie, James Dean, and More
In the 1970s, pop culture icons influenced the fashion choices of millions. David Bowie’s glam rock persona made him one of the most important style icons of the decade. His androgynous look, full of metallic fabrics, dramatic makeup, and bold colors, pushed the boundaries of traditional fashion. Similarly, James Dean’s 1950s look continued to influence menswear throughout the decade, with men often opting for leather jackets, tight jeans, and plain white tees.
David Bowie’s Legacy:
- Embrace eccentricity with metallic fabrics, asymmetric cuts, and bold patterns.
- Channel Bowie’s glam rock influence with colorful jackets, platform boots, and statement accessories.
James Dean’s Legacy:
- Stick to a more minimalist approach with denim jeans, leather jackets, and simple tees.
- Choose classic colors like black, white, and blue for a timeless style.
70’s Men’s Fashion Icons
The 1970s was the decade of style icons, both in fashion and music. Some of the biggest names in the world embraced and defined 70’s fashion. Here are a few figures who had a major impact on how men dressed during this period:
| Iconic Fashion Figure | Influence on Fashion |
|---|---|
| David Bowie | Introduced glam rock style with colorful, eccentric outfits, influencing both music and fashion with bold patterns and androgynous looks. |
| John Travolta | Popularized disco fashion, with tight pants, wide collars, and leisure suits, especially through his role in Saturday Night Fever. |
| Elvis Presley | Continued to dominate with leather jackets, high collars, and stylish jumpsuits. His bold presence influenced both pop and casual menswear. |
| James Dean | His cool, rebellious style, with denim and leather jackets, continued to inspire menswear in the 70s, blending with the new era’s trends. |
| Mick Jagger | Known for combining rock and roll with bold fashion choices, including fur coats, sequins, and vibrant prints. |
Styling Tips for Modern 70’s Looks
While the 70’s style is often seen as a relic of the past, it can be incorporated into modern wardrobes with a few simple adjustments. Here’s how to recreate a vintage look while keeping it contemporary:
- Mix Vintage with Modern: Pair a vintage wide-collar shirt with modern, slim-fit trousers for a balanced and updated look.
- Focus on Fit: While the 70’s favored loose clothing, today’s trends lean toward more tailored fits. Consider choosing clothes that are slightly more fitted while still maintaining the spirit of the 70s.
- Play with Patterns: The 70’s were full of bold, eye-catching prints. Don’t be afraid to experiment with paisley, floral, and geometric patterns, but keep the rest of your outfit simple.
- Layer Smartly: Layer a fitted jacket or a sleek blazer over a shirt with bold patterns. This adds dimension while still paying homage to the 70’s aesthetic.
Conclusion
The 70’s was a decade that celebrated individuality, freedom, and bold fashion choices. From bell-bottoms to platform shoes, the fashion trends of this era continue to inspire modern designers and everyday wearers. By understanding the key trends and icons of the 70s, you can bring a touch of vintage style to your wardrobe, blending the past with the present for a look that’s both timeless and fresh.